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Versa Studio Blog

Methods and Mindsets for Successful Web Design Projects

Versa Studio owner joins Prescott Perez-Fox for a wide-ranging conversation on CMS, project management and planning, the challenges of branding, and good work habits.

Podcast featured on The Businessology Show

Learn about the value of needs assessment, planning and good content for your website in this wide-ranging podcast interview.

The art and craft of logo design

A professionally designed logo is a key element to a proper brand. The best logos are evocative, memorable, and positively identified with the company they represent.

Is your business suffering from poor web marketing?

In a perfect world, marketing would hardly be necessary. If a product or service is really great, it would somehow magically appear in front of the people who would most benefit from it, they would buy it, and everyone would live happily ever after. But we know better.

If carpenters were hired like programmers

This amusing exchange shows the frustration felt by web professionals when clients ask all the wrong questions.

5 things clients don’t want to hear when building their website

Misunderstanding the scope of a project—just what is involved—clients may balk when they hear the straight story.

Why you need social proof on your web site - and how to get it

Social proof is a powerful driver of your credibility. Learn how it can improve your standing with customers.

Help us prepare the next web site planning guide

The current guide has been downloaded over 12,000 times. Help us plan the next one.

How to lose traffic and alienate customers

The provocative title points to the importance of having a responsive website—if your site is not responsive, you are at best frustrating your customers, and at worst losing sales.

5 reasons why RFPs are a bad idea

As much as we'd like to work for you, we generally won't respond to RFPs (Request for Proposal).

Six steps to a more powerful web site

Today's marketers maintain sophisticated websites and make smart use of social media and blogs to boost awareness of their brand and forge relationships with potential and existing customers.

When web sites fail: Don’t throw good money after bad

For sites gone sour, sometimes the most painful solution—starting over—is the best.

I want a quote. What do I need?

One of the first questions from our clients is "What will this cost?". What is needed to write a proper quote?

Cost versus customization

Generally speaking, the cost of a web site is proportional to the amount of customization. In other words, more customization = higher cost.

Website planning: get it right the first time!

When building a website, planning is often an afterthought. Here's a better approach.

Who’s maintaining your web site?

Once a web site is built, maintenance is important to keeping it relevant to your customers.