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Versa Studio Blog: Web content and marketing

Methods and Mindsets for Successful Web Design Projects

Craft CMS, ExpressionEngine CMS, Planning, Web content and marketing, Web design, Web development

Versa Studio owner joins Prescott Perez-Fox for a wide-ranging conversation on CMS, project management and planning, the challenges of branding, and good work habits.

Is your business suffering from poor web marketing?

Web content and marketing

In a perfect world, marketing would hardly be necessary. If a product or service is really great, it would somehow magically appear in front of the people who would most benefit from it, they would buy it, and everyone would live happily ever after. But we know better.

If carpenters were hired like programmers

Planning, Web content and marketing

This amusing exchange shows the frustration felt by web professionals when clients ask all the wrong questions.

5 things clients don’t want to hear when building their website

Planning, Web content and marketing, Web design

Misunderstanding the scope of a project—just what is involved—clients may balk when they hear the straight story.

Why you need social proof on your web site - and how to get it

Featured, Web content and marketing

Social proof is a powerful driver of your credibility. Learn how it can improve your standing with customers.

Help us prepare the next web site planning guide

Web content and marketing, Web design, Web development

The current guide has been downloaded over 12,000 times. Help us plan the next one.

How to lose traffic and alienate customers

Featured, Web content and marketing, Web design, Web development

The provocative title points to the importance of having a responsive website—if your site is not responsive, you are at best frustrating your customers, and at worst losing sales.

Six steps to a more powerful web site

Featured, Web content and marketing

Today's marketers maintain sophisticated websites and make smart use of social media and blogs to boost awareness of their brand and forge relationships with potential and existing customers.