Versa Studio counts on a small team of smart, experienced web professionals.
Ben Seigel, Principal
Counting on twelve years professional web experience, Ben handles project management, web design and development. He specializes in the ExpressionEngine CMS, and enjoys showing clients how painless web site updating can be. Ben is active in the entrepreneur community, and since 2008 has organized the Madison Web Design & Development Meetup.
In his spare time, Ben enjoys bicycling, music, comedy, travel and pretending to do Parkour. Unlike his colleagues below, Ben has no painting ability whatsoever.
Susan Morris, Marketing, Writing
Wordsmith, strategist and marketing multidisciplinarian, Susan is relentless about finding the crossroads where client objectives intersect with audience needs and desires.
As a senior manager at two of Wisconsin's most respected ad agencies, Susan provided writing, marketing, public relations and advertising services to a stellar client list, including: Lionel Trains, Culligan, Andersen Windows, and Honda.
In addition to painting with words, Susan is a visual artist who longs for a studio in the south of France with room for a large garden.
Beth Johnston, Print, Web, and Illustration
Beth is a Print & Web Designer with an eye for shape and color, and strong illustration skills. Her experience developing large-scale marketing campaigns fuels her specialty in small-business identity development.
When she's not with her Mac, she's watching a foreign film, painting, or jamming with her jazz buddies.
Aidann Bowley, Web Developer
Building websites since 1999, Aidann likes to make things that are simple, clear and easy to use. He specializes in ExpressionEngine development, introduced to it after writing his own Content Management System (CMS). Guess which was easier, more powerful and has wider support?
Since then he's not looked back and now happily produces his own custom add-ons for the software. At Versa Studio, Aidann handles ExpressioneEngine and add-on development, but also more general web design and troubleshooting.
He is a keen advocate of the wisdom of investing time up front in discovery to develop project requirements thoroughly in order to make the design and actual production processes quicker, more efficient, and stress-free.
In his spare time Aidann pursues an interest in graphic design and, as a frustrated artist, yearns for obscurity and a freezing attic studio.
