Wisconsin-based Midwest Horse Fair is a massive three-day event with over 60,000 visitors. Following a detailed needs assessment, Versa provided a ground-up redesign, highlighting the Fair's best attributes and customizing features like event listings, online sales and sponsor and clinician listings.
As Midwest Horse Fair has grown to over 60,000 attendees, we acknowledged our website wasn't keeping pace. Ben and the Versa team provided a detailed assessment of our needs, responding with a fresh design, site architecture, and updated online store, all created to give fairgoers a friction-free experience.
- Rhonda Reese, General Manager, Midwest Horse Fair