Versa Studio

Versa Studio Blog

A few short articles to help guide you and your project in the right direction.

Methods and Mindsets for Successful Web Design Projects

Versa Studio owner joins Prescott Perez-Fox for a wide-ranging conversation on CMS, project management and planning, the challenges of branding, and good work habits.

Podcast featured on The Businessology Show

Learn about the value of needs assessment, planning and good content for your website in this wide-ranging podcast interview.

The art and craft of logo design

A professionally designed logo is a key element to a proper brand. The best logos are evocative, memorable, and positively identified with the company they represent.

Is your business suffering from poor web marketing?

In a perfect world, marketing would hardly be necessary. If a product or service is really great, it would somehow magically appear in front of the people who would most benefit from it, they would buy it, and everyone would live happily ever after. But we know better.

I want a quote. What do I need?

One of the first questions from our clients is "What will this cost?". What is needed to write a proper quote?

If carpenters were hired like programmers

This amusing exchange shows the frustration felt by web professionals when clients ask all the wrong questions.

5 things clients don't want to hear when building their website

Misunderstanding the scope of a project—just what is involved—clients may balk when they hear the straight story.

5 reasons why RFPs are a bad idea

As much as we'd like to work for you, we generally won't respond to RFPs (Request for Proposal).

Cost versus customization

Generally speaking, the cost of a web site is proportional to the amount of customization. In other words, more customization = higher cost.

When web sites fail: Don't throw good money after bad

For sites gone sour, sometimes the most painful solution—starting over—is the best.

Website planning: get it right the first time!

When building a website, planning is often an afterthought. Here's a better approach.

Who's maintaining your web site?

Once a web site is built, maintenance is important to keeping it relevant to your customers.