# Versa Studio ## Blog - [Cost versus customization](https://versastudio.com/blog/cost-versus-customization.md): Generally speaking, the cost of a web site is proportional to the amount of customization. In other words, more customization = higher cost. - [Website planning: get it right the first time!](https://versastudio.com/blog/website-planning-get-it-right-the-first-time.md): When building a website, planning is often an afterthought. Here's a better approach. - [Who's maintaining your web site?](https://versastudio.com/blog/whos-maintaining-your-web-site.md): Once a web site is built, maintenance is important to keeping it relevant to your customers. - [Podcast featured on The Businessology Show](https://versastudio.com/blog/podcast-featured-on-the-businessology-show.md): Learn about the value of needs assessment, planning and good content for your website in this wide-ranging podcast interview. - [The art and craft of logo design](https://versastudio.com/blog/the-art-and-craft-of-logo-design.md): A professionally designed logo is a key element to a proper brand. The best logos are evocative, memorable, and positively identified with the company they... - [Is your business suffering from poor web marketing?](https://versastudio.com/blog/is-your-business-suffering-from-poor-web-marketing.md): In a perfect world, marketing would hardly be necessary. If a product or service is really great, it would somehow magically appear in front of the people who... - [If carpenters were hired like programmers](https://versastudio.com/blog/if-carpenters-were-hired-like-programmers.md): This amusing exchange shows the frustration felt by web professionals when clients ask all the wrong questions. - [5 things clients don't want to hear when building their website](https://versastudio.com/blog/5-things-clients-dont-want-to-hear-when-building-their-website.md): Misunderstanding the scope of a project—just what is involved—clients may balk when they hear the straight story. - [Methods and Mindsets for Successful Web Design Projects](https://versastudio.com/blog/methods-and-mindsets-for-successful-web-design-projects.md): Versa Studio owner joins Prescott Perez-Fox for a wide-ranging conversation on CMS, project management and planning, the challenges of branding, and good work... - [5 reasons why RFPs are a bad idea](https://versastudio.com/blog/5-reasons-why-rfps-are-a-bad-idea.md): As much as we'd like to work for you, we generally won't respond to RFPs (Request for Proposal). - [When web sites fail: Don't throw good money after bad](https://versastudio.com/blog/when-web-sites-fail-dont-throw-good-money-after-bad.md): For sites gone sour, sometimes the most painful solution—starting over—is the best. - [I want a quote. What do I need?](https://versastudio.com/blog/i-want-a-quote-what-do-i-need.md): One of the first questions from our clients is "What will this cost?". What is needed to write a proper quote? ## Portfolio - [Brave Neighbor Coffeehouse & Social](https://versastudio.com/portfolio/brave-neighbor-coffeehouse.md): Owners Edward and Mary Powers had long dreamed of a space where relationships could take center stage. - [Hope House](https://versastudio.com/portfolio/hope-house.md): The mission of Hope House of South Central Wisconsin is to prevent abuse and provide support ​to victims of domestic and sexual violence.Working with the... - [Save Japan Dolphins](https://versastudio.com/portfolio/save-japan-dolphins.md): Since 1982, the International Marine Mammal Project (IMMP) has been a global leader in protecting whales and dolphins and their ocean habitats. - [Midwest Horse Fair](https://versastudio.com/portfolio/midwest-horse-fair.md): Wisconsin-based Midwest Horse Fair is a massive three-day event with over 60,000 visitors. MHF has the communications challenge of presenting a very large... - [CENIC](https://versastudio.com/portfolio/cenic.md): CENIC connects California to the world, operating the California Research and Education Network (CalREN), a high-capacity network serving over 20 million... - [Waisman Biomanufacturing](https://versastudio.com/portfolio/waisman-biomanufacturing.md): Located at University of Wisconsin-Madison, Waisman Biomanufacturing provides specialized services for biotech companies and academic researchers. ## Versa - [Projects](https://versastudio.com/projects.md): A few little projects to make life easier. - [Sorry](https://versastudio.com/versa-404.md): Sorry you couldn't find it - [Contact](https://versastudio.com/contact.md): Tell us about your project. No hard sell — just a conversation about what you're building and how we can help. - [Expectations](https://versastudio.com/expectations.md): What working with Versa Studio looks like: our commitments to you on timelines, budgets, and collaboration — and what we ask in return. - [Book](https://versastudio.com/book.md): The Book: Website planning for small business - [Portfolio](https://versastudio.com/portfolio.md): Web site and branding portfolio - [About](https://versastudio.com/about.md): Ben Seigel has designed and built websites for solo entrepreneurs, established companies, and nonprofits since the start of the century. Portland, OR.