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Portfolio: Midwest Horse Fair

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Wisconsin-based Midwest Horse Fair is a massive three-day event with over 60,000 visitors. Following a detailed needs assessment, Versa provided a ground-up redesign, highlighting the Fair's best attributes and customizing features like event listings, online sales and sponsor and clinician listings.

  • Branding
  • Craft CMS
  • E-Commerce
  • Print Collateral
  • Responsive
  • Web Design

View Midwest Horse Fair web site →

As Midwest Horse Fair has grown to over 60,000 attendees, we acknowledged our website wasn't keeping pace. Ben and the Versa team provided a detailed assessment of our needs, responding with a fresh design, site architecture, and updated online store, all created to give fairgoers a friction-free experience.

- Rhonda Reese, General Manager, Midwest Horse Fair

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